The pay-per-click (PPC) online marketing strategy is an excellent alternative to search engine optimization (SEO). With SEO, you have to wait for the organic rise of your website towards the top. With PPC, you only need to pay for your spot on the top, and you’re good to go. It’s better than waiting until Google’s algorithms decide that your website deserves to reach the top spot. With eCommerce PPC strategies there’s a big chance that your conversion rate will increase. Therefore, you should understand these five tips first.
- Create the best description
Your description matters. It’s what people will see after typing the keywords on the search engine. Make sure you write an enticing description that increases clicks. Remember that even if your website link appears on the first page, there’s no guarantee people will open it. There are other choices available. If you don’t give more reasons to click the link, they will go to the next option. Also, some people trust top-ranked websites based on organic ranking over paid ads. You should give them a reason to pick you over the others. Apart from the attractiveness of the description, your company’s reputation will also impact people’s decisions. Seek help with online reputation repair. Even if you have the best marketing technique, you will head in the wrong direction if you fail in this aspect.
- Choose the right time to display the ads
When you buy the spot at the top, you must know when to do it. Choose the right time when your target audiences are online. For example, if you sell seasonal products, you must invest more during peak season. You only have a short window to advertise, and you don’t want to miss the opportunity. Paying for the spot when no one is searching for the products is a waste of time.
- Determine the negative keywords
Negative keywords are crucial since you don’t want to pay for them. For instance, if you’re selling men’s sneakers, you don’t want to pay for keywords such as women’s shoes or men’s formal shoes. People searching for these products are most likely not going to buy what you sell. You should also understand the common keywords used by people searching for information. There’s no point in paying for them since the visitor’s goal is only to obtain knowledge.
- Adjust geolocation settings
You want to advertise only to the people in your area. Include the location where your business operates. If you only sell items in a particular state, you can’t include keyword extensions involving other states. Again, you’re wasting the chance to spend money on areas where it matters most. If you intend to expand your operations in the future, reconsider your geolocation settings. Until then, stick with the relevant places.
- Conduct A/B test
You don’t know which strategy would work. You might feel confident about what you do and end up with terrible results. PPC is a paid campaign, and you should watch for every amount spent. You can’t keep paying if it doesn’t bear results. The A/B testing strategy will help you decide which way to move forward. You still have to modify your tactics, but you know which one works.
Conclusion
Keep trying until the eCommerce PPC tactics yield results. Again, just because you’re paying for the spot on top doesn’t mean you will succeed. You must keep trying different tactics that will help you reach your goals. You must also monitor the results and see if things are heading in the right direction. Use the right metrics to help you boost your campaign.
Don’t hesitate to ask for help from the experts. You will find SEO and PPC marketing firms that understand how the process works. If your initial techniques didn’t work, keep trying. You will soon find the right balance and see an increase in conversion rate. It might take time, but it would be worth the hard work.